Most of us know what it feels like to fall under the spell of food —when one slice of pizza turns into half a pie, or a handful of chips leads to an
empty bag. But it ’s harder to understand why we can't seem
to stop eating —even when we know better. When we want so badly to say "no," why do we continue to reach for food?
Dr. David Kessler, the dynamic former FDA commissioner who
reinvented the food label and tackled the tobacco industry,
now reveals how the food industry has hijacked the brains of millions of Americans. The result? America ’s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these
ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of
overeaters. The End of
Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it ’s so easy to overindulge.
Dr. Kessler met with top scientists, physicians, and food
industry insiders. The End of Overeating uncovers the shocking facts about how we
lost control over our eating habits—and how we can get it
back. Dr. Kessler presents groundbreaking research, along with what is sure to be a
controversial view inside the industry that continues to feed
a nation of overeaters —from popular brand manufacturers to
advertisers, chain restaurants, and fast food franchises.
For the millions of people struggling with weight as well
as for those of us who simply don't understand why we can't seem to stop eating our favorite
foods, Dr. Kessler ’s cutting-edge investigation offers new insights and helpful tools to help
us find a solution.
There has never been a more thorough, compelling, or in-
depth analysis of why we eat the way we do.
The End Of Overeating is available at Amazon
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